For Some Reason, No One Has Written Marketing Books With These Cringe-Inducing Titles. Yet.

Posted by: Jon Fine on May 16, 2007

I get lots of books sent to me about marketing.

This lets one survey the manifold desperate-to-cash-in-on-‘edgy’-cultural-signifiers kinda titles that are often slapped on said books in an attempt to, yknow, “break throught the clutter.” Or “revisit the paradigm.” Or something.

(Punk Marketing, a newish book with an unspeakably awful title which I’ve now received twice, I am looking at you.)

These titles remain unused, and hopefully will remain that way. (Although I reserve all of them for parodies.)

Your suggestions—natch!—are greatly welcomed.

Sex, Drugs, and Engagement: Marketing 2.0 Is The New Rock and Roll (Hat tip on this one to my colleague Burt Helm.)

Hardcore Marketing: Selling Out Successfully By Not Selling Out. (Note: this book will use this image of Black Flag-era Henry Rollins on the cover, at least until Rollins sues.)

Peace, Love, and Branding: The Green Revolution In Marketing Communications.

MyMarketing: Advertising In a Web 2.0 World. (On second thought, this may already exist.)

Scrambling The Acronym: Marketing In A World Beyond Network TV

The Marketer As DJ: Orchestrating The Perfect Ad Mix To Make Your Audience Dance All Night (And Then Some)

And, of course:

The Revolution Will Not Be Branded.

Reader Comments

Ken Wheaton

May 16, 2007 4:44 PM

How about: "Please Put the Paradigm (and My Cheese) Back Inside the Damn Synergy Box."

don

May 17, 2007 9:34 AM

How could you not title this blog entry:

The Seven Titles to Induce Cringe in Marketing?

Because EVERYONE knows business books with numbers in the titles sell 10% better than those without.

philtiongson

May 22, 2007 1:32 AM

"who moved my advertising cheese?"

Keith

May 22, 2007 3:53 PM

LOVE the Henry Rollins reference, glad I'm not the only one in the industry with this perspective (or music collection).

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