Posted by: Jon Fine on May 16, 2007
I get lots of books sent to me about marketing.
This lets one survey the manifold desperate-to-cash-in-on-‘edgy’-cultural-signifiers kinda titles that are often slapped on said books in an attempt to, yknow, “break throught the clutter.” Or “revisit the paradigm.” Or something.
(Punk Marketing, a newish book with an unspeakably awful title which I’ve now received twice, I am looking at you.)
These titles remain unused, and hopefully will remain that way. (Although I reserve all of them for parodies.)
Your suggestions—natch!—are greatly welcomed.
Sex, Drugs, and Engagement: Marketing 2.0 Is The New Rock and Roll (Hat tip on this one to my colleague Burt Helm.)
Hardcore Marketing: Selling Out Successfully By Not Selling Out. (Note: this book will use this image of Black Flag-era Henry Rollins on the cover, at least until Rollins sues.)
Peace, Love, and Branding: The Green Revolution In Marketing Communications.
MyMarketing: Advertising In a Web 2.0 World. (On second thought, this may already exist.)
Scrambling The Acronym: Marketing In A World Beyond Network TV
The Marketer As DJ: Orchestrating The Perfect Ad Mix To Make Your Audience Dance All Night (And Then Some)
And, of course:
The Revolution Will Not Be Branded.