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Posted by: Jon Fine on December 11, 2006
Buried within another sharp state-of-the-industry piece from the New York Times’ music biz reporter Jeff Leeds is the following nugget:
[Steve] Rifkind, the SRC executive, said, “I find myself, when I’m signing a record deal now, asking, ‘Can this sell as a ring tone?’ ”
To those who thought the forced digital democratization of the record business was an unalloyed good thing for music-for-music’s sake (as opposed to music-for-snippets’ sakes): think again!
Relatedly: Earlier this year, I wrote a column about…well, something that deserves a snappier title than I can currently come up with. Shall we call it the music business’ Foghat Famine? Its Insufficent (Grand) Funk Factor? Though I would be telling a very, very big lie if I implied whateveryoucallit was in any way bad for the aesthetics of the music.
Whereas, not to get all Grandpa on everyone, I do believe the ringtone-led transition away from the song to the snippet is bad for the aesthetics of music.
The media, entertainment and marketing worlds continue to shapeshift on a near-daily basis, as new forms arise and old assumptions erode. Where is it all going? No one really knows. But on this blog BusinessWeek’s media writers Tom Lowry and Ron Grover promise to provide ample helpings of scoop, provocation, and sharp analysis as they track and annotate this constantly changing terrain.