Lonelygirl15: The Business Model Creeps In

Posted by: Jon Fine on October 2, 2006

Don’t know if you caught this, but the most recent lonelygirl15 episode wasn’t posted in full on YouTube. In its place was a sort of teaser clip, which directed you to lonelygirl15.com to see the full episode.

It’s taken them less than four months to start acting like an old-school network—using YouTube as a “promotion” while trying to squeeze as much monetization out of the traffic as possible.

The full episode (if you can call something that’s 2:02 a “full episode”) is now up on youtube, but you can catch wind of stymied viewers’ ire on the comment board.

Reader Comments

Don

October 3, 2006 10:53 AM

Is it ever possible to turn something viewers think they own into something the creator owns and profits from? The creator says, "Here it is" and the audience says, "No, unh-uh, you can't make money off of my thing." This is Blair Witch and Snakes on a Plane, and the Isle of Wight Festival. The audience thinks it's one thing and the creators think it's another. The customer, it's sad to say for LonelyGirl Enterprises, is always right.

David Polinchock

November 1, 2006 9:42 PM

So, what's happened with lonelygirl since they announced that it was all fake? Does anyone watch their videos any more? Haven't heard much from them any more. This is why companies shouldn't jump into paying big amounts for web sites until they're sure there's really going to be something more then a flash in the pan.

Phil

November 12, 2006 7:23 PM

...and now lonelygirl15 might even get a shot on MTV ??? check out this music video www.youtube.com/deemontreal

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