Posted by: Jon Fine on May 4, 2006
“I don’t think you can set up too many rules [on how consumers may play with and remix content] right now. People feel a sense of freedom. If you don’t let them play, they are going to play anyway.”
—Ted Cohen, SVP-Digital Development and Distribution, EMI.
Hard to argue with. What I found even more interesting, on a purely law-of-unintended-consequences level, was what Jennifer Feiken, the director of Google Video, said about five minutes before Ted said the previous comment.
She said that directors of music videos, in a nod to how online (and mobile) videos are watching within small frames, are saying they realize they have to shoot a lot more in extreme closeup. A gorgeous wide shot doesn’t have the same impact inside a three-inch screen that it does on a three-foot screen.