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Media Centric Column Archive

September 3, 2009

Meredith's Moment

A certain kind of article is written every so often about Meredith (MDP), the Des Moines company that owns 25 magazines and 12 television stations. It goes something ...

August 27, 2009

Harry and Louise on Steroids

You don't hear much about individual advertisers that are spending more in these straitened times, much less entire categories of advertisers doing so. But this is ...

August 6, 2009

Marketing's Drift Away from Media

This is going to be a column that focuses on a terrible, tooth-hurting phrase, for which I apologize in advance. But there's no way around it. The phrase is "below the...

July 30, 2009

Taming the Web for Local Advertisers

When executives talk about media fragmentation, they often mean national media: myriad cable channels splitting off audiences from declining broadcast networks and ...

July 23, 2009

The Big Bounceback? Local TV

This may not be the time to start thinking about what an economic recovery will mean for the TV industry, even though, hard as it may be to believe, some kind of ...

June 25, 2009

Charging for Online Content Gets Closer

Expect the ecosystem of the Web to start feeling a little different once the summer slips away. Publishers, stung by an economic downturn and ongoing disappointment ...

June 18, 2009

Is This a Web-Series Model That Works?

The thing about Web video, of course, is that anyone can do it. Shoot it, edit it, distribute it on YouTube (GOOG) and other outlets—done. Assuming, of course, that ...

June 11, 2009

Time Warner: Is it Time to Dump Time Inc.?

By announcing plans—finally—to spin off AOL, Time Warner (TWX) CEO Jeffrey Bewkes has dealt with one longtime problem child. But another remains in the fold, one that ...

May 21, 2009

Why Broadcast Networks Can't Just Turn Cable

The business of being a broadcast network is glamorous and all that. But it is expensive. Profit margins are notably, and historically, thin. Success all but hinges on...

May 14, 2009

Where Are Advertisers? At the Movies

This year has been characterized by advertisers slamming the brakes on spending across virtually all online and offline media. Yet even within this scarred landscape, ...

February 10, 2009

TicketMaster-Live Nation: An Obama Layup

When you're in the midst of a successful run for President, every day brings ample gifts: adoring crowds, rock-star receptions, and, above all, the pure buzz of ...

January 14, 2009

Web Video: How to Actually (Maybe) Make Money

The two thirtyish founders of Web video production company EQAL, Miles Beckett and Greg Goodfried, are too media-savvy to boast they've cracked the code for minting ...

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