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Media Centric Column Archive

September 10, 2009

The Media Landscape: What to Watch While I'm Away

This will be my last column before I take several months off to travel and check out life and media in other corners of the globe. During my absence from these pages, ...

September 3, 2009

Meredith's Moment

A certain kind of article is written every so often about Meredith (MDP), the Des Moines company that owns 25 magazines and 12 television stations. It goes something ...

August 27, 2009

Harry and Louise on Steroids

You don't hear much about individual advertisers that are spending more in these straitened times, much less entire categories of advertisers doing so. But this is ...

August 6, 2009

Marketing's Drift Away from Media

This is going to be a column that focuses on a terrible, tooth-hurting phrase, for which I apologize in advance. But there's no way around it. The phrase is "below the...

July 30, 2009

Taming the Web for Local Advertisers

When executives talk about media fragmentation, they often mean national media: myriad cable channels splitting off audiences from declining broadcast networks and ...

July 23, 2009

The Big Bounceback? Local TV

This may not be the time to start thinking about what an economic recovery will mean for the TV industry, even though, hard as it may be to believe, some kind of ...

July 16, 2009

How General Mills' Marketing Pays Off

Yes, Virginia, there are companies pumping up ad spending even as the economy remains stuck, stubbornly, in low gear. Judging from the results of one of them, more ...

July 2, 2009

The Threat of an Online Privacy Bill

Some big and far-reaching issues clutter America's legislative docket today—a cap-and-trade approach to carbon emissions, a wholesale revamp of health care. But a key ...

June 25, 2009

Charging for Online Content Gets Closer

Expect the ecosystem of the Web to start feeling a little different once the summer slips away. Publishers, stung by an economic downturn and ongoing disappointment ...

June 18, 2009

Is This a Web-Series Model That Works?

The thing about Web video, of course, is that anyone can do it. Shoot it, edit it, distribute it on YouTube (GOOG) and other outlets—done. Assuming, of course, that ...

June 11, 2009

Time Warner: Is it Time to Dump Time Inc.?

By announcing plans—finally—to spin off AOL, Time Warner (TWX) CEO Jeffrey Bewkes has dealt with one longtime problem child. But another remains in the fold, one that ...

June 4, 2009

ESPN Bets Sports Fanatics Will Pay for Online

ESPN The Magazine, the decade-old print offshoot of Walt Disney (DIS)'s wildly successful cable sports network, is about to begin charging for access to its Web site. ...

May 21, 2009

Why Broadcast Networks Can't Just Turn Cable

The business of being a broadcast network is glamorous and all that. But it is expensive. Profit margins are notably, and historically, thin. Success all but hinges on...

May 14, 2009

Where Are Advertisers? At the Movies

This year has been characterized by advertisers slamming the brakes on spending across virtually all online and offline media. Yet even within this scarred landscape, ...

May 7, 2009

How CNN Can Beat Back Fox and MSNBC

TO: CNN ManagementFROM: Loudmouth Media ConsultancyRE: Pugilism Bravo for '08, eh? The U.S. elections brought a rare twofer. Intense viewer interest in news--better ...

April 30, 2009

Why TV Advertising Isn't Dead Yet

The economy remains in tatters. The big broadcast networks' aggregate TV ratings are dropping, again. (Or, still.) Total U.S. ad spending is expected to be down this ...

April 23, 2009

AOL's New Plan: Content, Content, Content

You may be forgiven for rolling your eyes at another story about AOL (TWX) yanking back the curtains to present a shiny new notion. Ex-Google (GOOG) ad head Tim ...

April 16, 2009

Local Media: Starving for Ad Dollars

This is a different kind of recession—one that started quietly in late 2007, before the very big bangs hit the very big banks. It's driving a different kind of U.S. ad...

April 9, 2009

Twitter Makes a Racket. But Revenues?

In Twitter, the masses on the Web have their newest darling child, something that's all delight and precociousness and pure potential. Or at least the masses of media ...

April 2, 2009

Now Comes the Journalist-Consultant

Thanks to the Web, companies have direct online access to consumers. Take that fact, stir in the surfeit of unemployed journalists (or fearful employed ones searching ...

March 26, 2009

The New Ad Frontier for Filmmakers

When the big ad agencies and media companies contract, gaps in the landscape form wherein new blossoms can sprout. One such newcomer is Maximum Entertainment, a ...

March 12, 2009

Blog Company Sugar Looks Beyond Ads for Profit

You might spend some time with Sugar, the family company that owns and runs 16 blogs aimed at young women, and leave thinking its properties have the collective ...

February 26, 2009

Prime-Time TV Isn't Prime Anymore

Add this to the list of media dislocations in general, and television in particular: Maybe prime time isn't prime anymore. I don't mean the Internet runs the world, ...

February 19, 2009

For Subscribers Only: Locking Up the News Sites

The news sentimentalists among us savor the best newspapers—their lovely turns of phrase, their bold reportage—as if they were rare and fragile wines. Which, these ...

February 10, 2009

TicketMaster-Live Nation: An Obama Layup

When you're in the midst of a successful run for President, every day brings ample gifts: adoring crowds, rock-star receptions, and, above all, the pure buzz of ...

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