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Buy Sony's Internet-to-TV Link, Get SI's Swimsuit Video

Posted by: Kenji Hall on October 9, 2007

Buy a Sony TV (plus attachable module), get Sports Illustrated’s annual swimsuit issue—-in video. That might get men to drop anywhere between $900 and $6000 for a flat-screen Sony liquid-crystal-display TV plus $300 for the separate book-sized attachment that streams online video to the set. But will it appeal to a mass-market audience? To be fair, there’s more to Sony’s announcement today than the SI swimsuit video. The company said it had signed deals that will expand the video libraries available on the company’s free Internet-to-TV Bravia Internet Video Link service. Some videos will go live this month; others will be added “as they become available” whatever that means. I just wrote about Sony’s nifty but nascent tech last week. Sure would’ve been nice to have this information back then. Here’s an excerpt from Sony’s press release:

New Internet channels will be coming from CondéNet, Sports Illustrated, and Sony Pictures, which will add eight new Internet channels. The new content partners join a current roster of providers that include Yahoo!, AOL and Crackle, which have been live on the service since it launched in August.

CondéNet, an Internet unit of Condé Nast Publications, will provide fashion, lifestyle, food and travel videos from,,, and SI will offer behind-the-scenes video from the making of the annual swimsuit issue and other sports-related footage later. The new Internet channel will feature Internet-only videos, including Rocketboom, Unleashed, Break a Leg, Alive in Baghdad, Goodnight Burbank and Geek Entertainment TV. And Sony Pictures will round out the offering with TV shows, action/adventure classics, promo TV and movie trailers, and “Minisodes” of shows condensed to four to six-minute versions with the full story lines intact. Not bad for a service that’s not even two months old.

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