Posted by: Ihlwan Moon on March 28, 2007
Global handset manufacturers have sought various means to make their products stand out in a world flooded with mobile phones. In a renewed attempt to reach out to consumers with an added feature, South Korea’s LG Electronics will offer Google’s search services through its phones from the second quarter of this year. LG plans to sell millions of phones in North America, Europe and Asia this year, with one click access to Google’s search through an icon in the application menu.
In 2007, LG will launch at least 10 new phones that will also allow users to get driving directions, view maps and satellite imagery, and find local businesses. Other Google services to be pre-installed in the phones include Gmail and Blogger Mobile, which let bloggers remain connected to their favorite Web sites by uploading and downloading images and text from handsets. Google and LG say they have also agreed to jointly market the phones and seek cooperation to develop digitalized home in the future. Samsung Electronics, LG’s crosstown rival, made a similar arrangement with Google earlier this year.
Last month, LG rolled out a new multimedia phone developed jointly with Italian fashion house Prada. LG execs believe the Prada phone, which will directly compete with Apple’s iPhone in the high-end handset market, will help improve its brand image.