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 | Monday, February 14, 2005 |  =Subscribers Only |
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I Am Woman, Hear Me Shop Rising female consumer power is changing the way companies design, make, and market products -- and it's about more than adding pastels Retooling Home Improvement Hardware retailers are cashing in on a growing group of women homeowners, wooing them with classes and better displays Of Gadgets and Gender With women buying half of all consumer electronics, retailers and manufacturers are tailoring their products and marketing accordingly How a Woman Spends Her Money She earned it, so she's more empowered to use it, and as the "family purchasing officer," she "thinks big," says author Michael Silverstein Slide Show: Marketing to Women Here are several examples of products and stores that reflect the female consumer's enormous influence today | |
Holiday E-Tailing's Year of the Woman
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