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Special Report
Marketing to Women


I Am Woman, Hear Me Shop
Rising female consumer power is changing the way companies design, make, and market products -- and it's about more than adding pastels

Retooling Home Improvement
Hardware retailers are cashing in on a growing group of women homeowners, wooing them with classes and better displays

Of Gadgets and Gender
With women buying half of all consumer electronics, retailers and manufacturers are tailoring their products and marketing accordingly

How a Woman Spends Her Money
She earned it, so she's more empowered to use it, and as the "family purchasing officer," she "thinks big," says author Michael Silverstein

Slide Show: Marketing to Women
Here are several examples of products and stores that reflect the female consumer's enormous influence today

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The Rise Of The Mompreneurs
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Commentary: Look Who's Bringing Home More Bacon
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The New Gender Gap
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A Feast of Financial Seminars
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