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2001 BW 50



Investing for Growth
In a recovering economy, look for gems among smaller companies and in battered sectors

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A bear market, a recession, and enough accounting scandals to fill a couple of textbooks. No wonder you're market-shy. But with the stock market and the economy perking up, you should be investing for growth. We can help.

In the following pages, you'll find smart ways to identify and invest in winning stocks from all strata of the market. Begin with the BusinessWeek 50, which you have already examined in this issue. It's a rigorous screening of the companies in the Standard & Poor's 500-stock index by revenue and earnings growth, profitability, and market performance.

There are worthy companies in the S&P 500 that didn't make the cut simply because their industries were hit hard by the downturn. That's why we created a Best in Class list of intriguing stocks in battered sectors such as telecom and media, which could prosper in the upturn. Opportunities exist in smaller companies, too. We have identified the stars of the S&P MidCap 400 and the S&P SmallCap 600.

How can you tell whether a promising stock is for real--or the next Enron? Our five investing guidelines will show you how to spot early signs of trouble. Getting carried away with celebrity stocks is one blunder investors made during the bear market.

If you're not into stock-picking and would prefer a packaged approach, consider some of the new exchange-traded funds. Or assemble a portfolio of mutual funds, customized to your appetite for risk. It's all waiting for you. Just turn the page.

APRIL 2, 2002

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