Seven years after Steve Bennett joined Intuit (following 23 years at General Electric), the company’s personal finance software empire looks as strong as ever. Despite offensives from Microsoft and others through the years, Quicken has nearly 90% share of the small business accounting market with QuickBooks, and over 70% share of the financial management and tax prep markets with Quicken and TurboTax, respectively. Now Bennett, whose company has grown from $800 million to $2.4 billion in annual revenue since he took over, is eyeing more enticing growth possibilities: small business banking services, via its recent acquisition of Digital Insight, and a nascent product line to help consumers manage their health-care costs and complexity. Who knows, maybe those “This is not a bill” mailings may one day actually make sense.

Overall Grade


Market Data


Market Value

$10.3 Billion




Sales Growth Rate**



12-Month Sales

$2.4 Billion

12-Month Net Income

$0.4 Billion

Total Return Past 12 Months


Past 36 Months


Economic SectorInformation Technology
IndustryApplication Software
The overall sector letter grade reflects how the weighted average of the return on income, or return on equity, and sales growth grades compare with others in the same sector. For the overall grade as well as the ROE/ROI and sales growth grades, an "A" places a company in the top 7% of its sector and an "A-" in the top 14% of the sector. The actual ranking was done using the underlying numerical measures. Grades are for information only.
* For nonfinancial companies, three-year average pretax operating profit before interest and special items as a percentage of average invested capital. For financial companies, pretax profits as a percentage of average shareholder's equity.
*Three-year average annual sales growth based on the most recently reported 36 months, calculated using the least-squares method.

Stephen M. Bennett

Stephen M. Bennett, 53

CEO since 2000

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Data as of 2/28/07 provided by Standard & Poor's Compustat