Seven years after Steve Bennett joined Intuit (following 23 years at General Electric), the company’s personal finance software empire looks as strong as ever. Despite offensives from Microsoft and others through the years, Quicken has nearly 90% share of the small business accounting market with QuickBooks, and over 70% share of the financial management and tax prep markets with Quicken and TurboTax, respectively. Now Bennett, whose company has grown from $800 million to $2.4 billion in annual revenue since he took over, is eyeing more enticing growth possibilities: small business banking services, via its recent acquisition of Digital Insight, and a nascent product line to help consumers manage their health-care costs and complexity. Who knows, maybe those “This is not a bill” mailings may one day actually make sense.
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