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| READING LIST |
THE AGE OF UNREASON by Charles Handy
"Maintains that in an era of random change, it is important to break
out of old ways of thinking."
COMPETING FOR THE FUTURE by Gary Hamel with C.K. Prahalad
"Presents the influential 'core competencies' approach to strategic development."
COMPETITIVE ADVANTAGE by Michael E. Porter
"Everyone with managerial aspirations must be 'Porter-literate.' "
EFFECTIVE EXECUTIVE by Peter F. Drucker
"Defines with Drucker clarity what it means to be effective."
LEADERSHIP IS AN ART by Max DePree
"Why and how executives and managers must learn the leadership
qualities that build a better organization."
OUT OF THE CRISIS by W. Edwards Deming
"Deming was both a catalyst and a teacher in the global quality revolution."
SERVICE AMERICA by Karl Albrecht and Ron Zemke
"May be the next frontier in the quality movement."
TEAM HANDBOOK by Peter Scholtes
"The essential reference for hundreds of thousands of team leaders."
THE ONE TO ONE FUTURE by Don Peppers and Martha Rogers
"Critically relevant with the opportunities afforded by the Net and database technology."
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| BIOGRAPHICAL INFO |
JACK COVERT
Founder and President, 800-CEO-READ
Jack Covert founded 800-CEO-READ in 1984 with a very specific goal — market
business books directly to businesses. Today, 800-CEO-READ is America's leading
direct supplier of business literature to more than 10,000 corporate and
organizational clients nationwide.
Covert is a frequently
quoted expert on business books and has been interviewed by CNN, Business Week, Fortune,
Inc., and numerous major daily newspapers. His company's monthly Top 25 list of
bestselling business books is a frequently cited standard and is distributed to more
than 600 newspapers via Knight Ridder/Tribune News Service. "Jack Covert 'gets' what
CEO's want/need to read . . . better than anyone in the business," says
author and business expert Tom Peters. "His sense for what's r-e-a-l-l-y important
(vs. the pop idea of the moment) is matchless."
Covert has become well-known in the world of business book publishing for his
championship of promising books that he helped turn into national bestsellers,
such as "The Goal," and "Zapp!" Covert still likes to spot a hit before anyone else
does, and publishes The Gazette, a catalog highlighting
tomorrow's best sellers, three times a year. "Jack is not simply a bookseller —
he's a tracker and a prophet," says former Doubleday/Currency editor Harriet Rubin.
A former advertising sales executive and record store owner, Covert built
800-CEO-READ (formerly known as Schwartz Business Books) with a hands-on approach.
He filled up his car trunk with business books and made cold calls to local
corporations. That personalized style served 800-CEO-READ well.
While the back of the car has given way to direct marketing via phone, mail and the
Internet, that service-oriented, "high-touch" approach is still the backbone of the
company.
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