Monster branches out into college admissions market

Posted by: Alison Damast on September 24, 2008

Monster is dipping its toes in the lucrative college admissions market with the launch of new admissions Web site, The site is aimed at prospective college students and is the newest entrant in what is quickly becoming a crowded online college advice market. Just last week, the National Association of Independent Colleges, relaunched U-CAN, their college consumer information Web site, with new features like enhanced search and a consumer guide to how to choose a school. Meanwhile, Lloyd Thacker, the author of “College Unranked” and the man behind last year’s college rankings revolt, has plans underway for his own site.

Monster’s site will have features like community discussion boards, user-generated school rankings and “ask an expert” forum. It will also have information and articles on graduate degree programs, including business schools. I did a search for business schools and came up with several articles about the recent GMAT cheating scandal, some of which linked to our stories about the incident.

How helpful do you find these admissions Web sites?

Reader Comments

Vitaly Kartsev

September 25, 2008 1:12 AM

I found the various b-school admissions sites pretty helpful this summer when I was studying for GMAT and putting together my list of schools. They helped put together a picture of the schools that went beyond just the school websites and materials.

Now that I'm visiting campuses and going to info sessions, though, I'm starting to feel like what you find on the various sites is a little too pat. Too many stereotypes about schools, too simple an idea of what the experience there is like. Even reading student blogs doesn't give you a full picture.

So you definitely have to have perspective about how much these sites can tell you about a given MBA program.

Post a comment



Read daily reports from BusinessWeek editors and reporters Louis Lavelle, Geoff Gloeckler, Alison Damast and Francesca Di Meglio and boost your chances of getting into your best-fit B-school.

BW Mall - Sponsored Links

Buy a link now!