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  • Stand Out from the Crowd
    The most important thing is to get your positioning as
  • Only Spend What You Have
    I think most small businesses fail because they're overcapitalized. I think it's the worst myth of small businesses. When I opened this bookstore,…
  • Never Stop Marketing
    Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public.…
  • Know When You're Stressed -- How to Walk Away
    When you're stressed, there's negative
  • Don't Get Distracted
    Really understand what your core competency is. What do you really do best? Focus on that. Being all things to all people is not a good strategy.…
  • What VCs Want
    Make sure that your products have an exceptionally high gross margin.Venture capital investors have learned that products need a minimum of 67%…
  • To Boost Sales, Stop Selling!
    If you want to get your prospects' attention, the first thing to do is let them know how you can help them. Few people like to be sold, but every…
  • Secrecy Is Poison
    Business owners tend to be very secretive. They don't tell anybody anything. As a consequence, it becomes very, very lonely to be an owner-manager…
  • Know When To Bring in a Babysitter
    If you've ever had a baby, you remember the feeling -- that no one takes as good care of your child as you do. You may even have been right, but…
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