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Eric Yaverbaum

Eric Yaverbaum is president of Ericho Communications and co-founder of Tappening (www.tappening.com). He co-founded Jericho Communications in 1985 and served as its president until its merger in 2006. A frequent talk show guest on TV and radio, Yaverbaum has written four books, including Leadership Secrets of the World's Most Successful CEOs, Public Relations for Dummies, and the just-released Everything Leadership (Adams, 2008). He is currently writing How to Get Heard: What the World's Most Successful Bloggers Can Teach the Rest of Us. In November, 2007, his current agency joined DiMassimo Goldstein to create a "brand" for tap water called Tappening (www.tappening.com). Back to the Debate Room.






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