Posted by: David Kiley on July 21, 2009
Ford Motor Co.’s has topped a quality survey, beating rivals Toyota and Honda for the first time.
The survey is not from J.D. Power and Associates, which has the definitive survey on things-gone-wrong in new vehicles measured in the first few months of ownership [J.D. Power, like BusinessWeek, is owned by McGraw-Hill Co.]. But the results of the survey, by Bloomfield Hills, MI-based RDA Group, shows Ford with the fewest problems among any manufacturer, including Toyota Motor Corp.
“We’ve been tied with Toyota before, but it sure feels better to be on the top!” wrote Bennie Fowler, Ford’s global head of quality, in a memo to employees Friday, a copy of which was obtained by BusinessWeek. “We can all be pleased with the progress we have made in quality, even as we face external and internal challenges in a tumultuous climate. Our progress has come as the result of our union partnerships in the U.S., Canada and Mexico, along with the work of dedicated teams in manufacturing, product development, purchasing, marketing, sales, service, legal, IT and others who follow disciplined, standardized processes.”
In Power’s recently released Inititial Quality Study, Ford placed eighth, but in a statistical dead heat with Toyota. Ford scored 102 things-gone-wrong per 100 cars in the first three months of ownership, versus 101 for Toyota. Honda scored 99 TGW, and Hyundai scored the highest among non-luxe brands with 95.