Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

GM's LaNeve Voices GM Ads

Posted by: David Kiley on October 28, 2008

First there was Lee Iacocca appearing in Chrysler ads in the 1980s. Then we had Ford chairman Bill Ford starring in print and TV ads a few years ago, hawking Ford’s innovation. Now, General Motors sales and marketing chief, Mark LaNeve is voicing radio ads for GM, reminding people that GM has money to lend and there are deals to be had.

Both GM and Ford have had declining sales, and are lobbying the Feds for extra loans and bailout money to get through the Recession. GM says it is losing as much 10,000 sales a month because its dealers can’t close loans for the customers that are actually in the dealerships looking for a new car or truck. That news has made everybody think that GMAC and Ford Motor Credit don’t have any money at all to lend.

So, why LaNeve and not some professional talent to voice the ads? “It was me because I was cheap, available and could do it quick,” he said.

And, he was actually pretty good.

Reader Comments


October 29, 2008 4:26 AM

As the CEO of the new Chrysler Corp just emerging out of bankruptcy over 20 years ago, Lee Iacocca instilled confidence in Chrysler products and pride in Chrysler shareholders and buyers. Through his leadership, he invigorated the Chrysler brand by introducing new products like the mini-van, and redefined and refined the stale Jeep to become the predecessor of today's popular SUV. Those are just some examples of Iacooca's past leadership at Chrysler. For the workers who remembered his tenure at Ford, they knew it was Iacooca who transformed the money loser Fairlane into the nation's top selling affordable sport car called the Mustang which set-off copy-cats like the Camaro at GM, and Challenger/Charger at old Chrysler. After Henry Ford II fired Iacooca, Ford later hired Nassar who went on a $2+ billion dollar crazy buying binge for new models(Volvo, Jaguar, AstonMartin, LandRover) because nobody in Dearborn had any new or "Better Idea at Ford." These 4 brands, lumped together called the Premium Brand Division, never made a dime in profit for Ford while burning hundreds of million per years. Ultimately, Ford paid a hundred millions more to bribe foreign buyers to take them off Ford's balance sheet. To talk about Iacooca with Bill Ford in the same paragraph is akin to comparing diamond and silica in one breath. Former is genuine while the latter is ersatz. Bill Ford has proved he can talk from 3 corners of his mouth: while he tells America that Ford is committed to a cleaner environment and building less polluting vehicles, quietly he ordered Ford to produce such monster polluters such as Excusion, Expediton, and Explorers with big, old, smog-belching engines. It is wonderful to see Karma in action: Bill Ford gets booted-out; market annihilates Ford share prices; and low share prices punish the Ford families for their arrogance. As to LaNeve, he is Wagoner's water boy, the low-man and lone-man in the GM bullpen when Lutz, Wellburn, and Fritz refuse to pitch in relief in the nineth inning with bases loaded and the whole season is on the line. When the new Chrysler was fighting to stay alive, Lee Iacooca was there on TV hustling on the front line with the troops. Today, what is Wagoner doing at GM? "LaNeve, you fight off the attacker while I find help." How can Samurai Watanabe make his final glorious bonzai charge against Wagoner, Lutz, Wellburn, Fritz and LaNeve when he knows they will pell him with their panties and bras?

Post a comment



Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

BW Mall - Sponsored Links

Buy a link now!