Chrysler's Gas Card Promo Smells Like Bacon

Posted by: David Kiley on May 06, 2008

bacon-2.jpg

I like Jim Henry’s and Dave Welch’s analysis on this. Here’s mine:

Bacon here. Bacon. Get your free bacon here. Bacon right on the hood of this here Dodge Durango. Get your bacon here.

And here is that of the Union for Concerned Scientists:

WASHINGTON (May 6, 2008) - Chrysler announced today that it will cover gasoline costs above $2.99 a gallon for customers who buy or lease a new vehicle from the company. The offer is limited to the first three years customers use their cars and covers up to 12,000 miles per year.

According the Union of Concerned Scientists (UCS), Chrysler is trying to fool consumers into overlooking its vehicles’ poor fuel economy and environmental performance. The savings the Chrysler program offers, the organization says, don’t measure up to the savings one would get from purchasing a fuel-efficient vehicle.

Below is a statement by David Friedman, research director for UCS’s Clean Vehicles Program:

“Chrysler is trying to pull a fast one on potential car buyers. It’s using this cynical deal to distract consumers from the fact that its cars get poor gas mileage. Rather than sticking customers with gas guzzlers, Chrysler should focus on delivering more miles per gallon. That would not only save their customers money at the pump, it would help cut America’s oil addiction and reduce global warming pollution at the same time.

“At the current price of $3.61 a gallon, the buyer of an average Chrysler vehicle would save $400 a year under Chrysler’s deal. But a mere 3-mpg boost would yield the same savings over the 15,000 miles per year typically driven in the first three years of ownership. Over the lifetime of a vehicle, such a fuel economy increase would save drivers more than $3,000. It wouldn’t stop saving drivers money after just three years.

“Instead of gambling with Chrysler on the price of gas over the next three years, car buyers should go with the certainty of a fuel-efficient vehicle.”

Chrysler finished at the bottom of UCS’s most recent ranking of auto company environmental performance. It also performed poorly in the Environmental Protection Agency’s fuel economy trends report.

For UCS’s automaker rankings, go to: www.ucsusa.org/clean_vehicles/vehicles_health/automaker-rankings-2007.html.


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Reader Comments

Kate Berline

May 7, 2008 12:14 PM

As a Toyota owner who was promised quality and good gas miledge when I purchased a hybrid Highlander last year, I give credit to Chrysler for easing the pain of the greedy oil companies. All I recieved from Toyota is a vehicle with a constant stalling probem, leaks oil, never came close to the stated city or highway claimed gas miledge, and has spent more than six weeks of the last nine months tied up in service at my local Toyota dealership with problems. Toyota quality? Don't bet on it. I'll be lining up at Chrysler as soon as I can Dump my Toyota, and the liers that sold it to me.

Steve

May 7, 2008 06:49 PM

What a load of bull. All these 'Experts" take into consideration is one market segment midsize cars. There are a lot of other segments where the savings are much much greater. But no one looks at that becasue they write for magazines with different corporations advertising in them.

LawrenceDFW

May 17, 2008 11:00 AM

Reply to Steve's post May 7, '08.. your so right Steve,, who pray tell designates these 'talking heads' as "experts" anyway. I sometimes listen to a so-called auto "expert" here in FtWorth,Tx. What a self-centered, concieted, vain, 'doesn't-want-to-hear-other-people's opinions' talking-head. Every time someone tries to give their own opinions and/or thoughts on an auto subject, this 'self-designated expert' doesn't want to hear what they have to say and cuts them off and argues. When he senses he's losing it, he quickly goes to 1 of commercial and/or a break and cuts them off, resulting to the end of the callers thoughts. This is hog-wash and rude, in my opinion, let them get their point across. Well, it's his show so he can do what he wants but please, let others express their opinions too,, not just the 'expert hosts' own biased one-sided thoughts, huh? After all its his show. This show is SO one-sided it's comical at times,, I busted my gut laughing so hard a few times at what this 'host' said about a certain auto company's cars. I just change stations when it gets so bad,, there's other talk shows more informative and entertaing ya know. I much rather listen to the 2 brother's(won't name them here btw) radio show,, they are so comical but have their serious side also. For a good laugh, read some of their articles on their wide-site. My 2cents worth. PS-- global-warming is bull-$&@*! in my opinion.

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Want the straight scoop on the auto industry? Detroit bureau chief David Welch , Dexter Roberts and Ian Rowley bring daily scoop, keen observations and provocative perspective on the auto business from around the globe. Read their take on such weighty issues as Detroit’s attempt at a comeback, Toyota’s quest for dominance and the search for an efficient car.

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