Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

BMW X6 Invents a New Niche

Posted by: Gail Edmondson on September 12, 2007

bmw x6.jpg

BMW’s new X6 pre-production concept car pushes the design innovation pedal to the metal. The X6 is making its press debut at the Frankfurt Auto Show, and will hit showrooms in 2008. It’s the silhouette that causes a double-take. Huge wheels and a SUV-like body capped with a sportscar roofline. BMW’s goal with the X6 was to marry the brawn and offroad qualities of an SUV with the sportiness and sleek lines of a coupe. They call it a Sports Activity Coupe.

A Porsche’s Cayenne may drive like a hot rod, but it doesn’t pretend to be a coupe: The Cayenne really looks like an SUV. The X6 looks like nothing on the road today. “It says I’ve got the muscles to take on any road, any time. But at the same time, it’s dressed up,” says BMW Group Design Chief Chris Bangle. “It’s like a powerful athlete wearing fine clothes — you can still see the muscles rippling under his shirt.”

Now the question is, will buyers prefer an SUV in athletic gear or one dressed to kill.

Reader Comments


September 13, 2007 9:50 AM

An Infiniti FX copy 3 years later??


September 13, 2007 11:00 PM

Maybe copy of FX concept, but let us hope the interior noise level is much less tha FX. BMW must not make the same problem of placing vehicle on the market without adequate positioning it with the dealer sales group, since this has been a factor in the distressed sales of the FX. Engine choices will make it either a competitor to the Tourag/Cayenne or steal sales from the X5 model. BMW seems to be facing the limit on the number of models it can adequately market and not crowd out existing models rather than the thought of delivering new sales and buyers to the BMW brand.


September 14, 2007 1:09 PM

Yes, the author overlooked the Infiniti FX (on purpose?). The FX is facing distressed sales becasue it has gotten long in the tooth, and the interior is too plastic. However, the powertrain is amazing on that vehicle. This X6 will have few direct competitors, based on sticler price. As a 6-series, this car has to sticker atleast 55k for a base model to keep the allure of the series. Still it looks great, and if it drives like a BMW, it should be a hit.

Ray Satina

September 18, 2007 1:58 PM

Great concept but a little bit risky in terms of marketing. The x5 4.8 M package is already a fast and nimble SAV, why would any one buy such "reduce-size" x5
looking vehicle? I was hoping more of having them built the Lemans X5 with the tested 700hp engine mated to an M-DCT tranny. This will certainly leave an indelible mark on the super SUV market.


October 14, 2007 10:15 PM

The guys at BMW have obviously bought the rights to the Infiniti FX design. Either that or they expect to make enough money to be able to pay out the infirngement claim.


November 10, 2007 9:30 PM

Seriously, the Infinity FX and the BMW X6 do not look alike at all. well, maybe if you squint your eyes a lot. thought the Infinity will still looks chubby and toy like

The radiator grills on the infinity and the mirrors looks like they were pulled off from a GMC truck. Awful design.

The Infinity FX may have come out earlier, but it will looks like a wannabe, compared to this BMW.

Malcolm Lwamba

January 9, 2008 12:12 PM

I've been a BMW fun for a couple of years now and the x6 is simple...cant find the word..let me own one before its off the market...its more than the word nice...

Brian Kelly

January 24, 2008 7:53 PM

Infinity Copy?

ROFL .. It's an X5 as a Sedan... to compare to two is like comparing the Apollo missions to the Russian Soyuz.


Post a comment



Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

BW Mall - Sponsored Links

Buy a link now!