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Bio
Larry Popelka is founder and chief executive officer of GameChanger, an innovation consulting firm. He can be reached at Larry@GameChanger.net.
Larry Popelka
Articles by Larry Popelka
Recent
-
Meet Your New Sales Force: Consumers
How companies that leverage consumer-to-consumer selling are changing business forever—and what you need to do about it -
The Key to Success? Your Corporate Mission
Great new products often fail because they're launched by the wrong company. Case in point: the Chevy Volt -
Stop Wasting Billions on Products That Flop
Large companies need to borrow a page from startups and learn to sell test products in the marketplace before they commit massive resources… -
Sell Before You Invest
Ten companies that got it right.
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