Innovation

Ooho, an Edible Water Bottle


Innovators: Rodrigo García, 29; Pierre Paslier, 27; and Guillaume Couche, 30  
Founders of Skipping Rocks Lab and graduate students in the Innovation Design Engineering program, managed jointly by the Royal College of Art and Imperial College London

Form and function: Ooho is a green, homemade alternative to the tens of billions of disposable water bottles produced annually. The flexible, watertight container has the texture of a gel and, although tasteless, is easy to bite into.

Photograph courtesy Ooho
Nick-leiber_75x75
Leiber is Small Business editor for Businessweek.com, Entrepreneurs editor for Bloomberg.com, and covers small business for Bloomberg Businessweek.

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