Innovation

SmartWeave Material Fights Sweat Stains


Innovators: Oliver van Emden and Bradley Rose, both 34  
Founders and co-chief executive officers of U.K.-based SmartWeave

Form and function: A cotton-based material that prevents sweat stains by drawing moisture from skin and spreading it throughout the fabric to dry quickly, unlike regular cotton, which brings moisture to the outer surface.

Hoffman is a Bloomberg Businessweek contributor.

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