The Associated Press March 10, 2011, 9:15AM ET

ConAgra Foods campaigns against child hunger

ConAgra Foods plans to donate enough money for as many as 2.5 million meals to help end child hunger if consumers support the campaign.

The Omaha-based company is asking consumers who buy its Banquet, Healthy Choice, Chef Boyardee and other branded products to enter a code from the box online. ConAgra will make a donation for every code entered at http://www.childhungerendshere.com before September.

People can also donate $10 directly to the Feeding America campaign by sending a text message that says "FeedKids" to 50555.

ConAgra is also helping to sponsor a 30-minute special about child hunger on NBC that is scheduled to air on March 19 in select markets.


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