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ConAgra Foods plans to donate enough money for as many as 2.5 million meals to help end child hunger if consumers support the campaign.
The Omaha-based company is asking consumers who buy its Banquet, Healthy Choice, Chef Boyardee and other branded products to enter a code from the box online. ConAgra will make a donation for every code entered at http://www.childhungerendshere.com before September.
People can also donate $10 directly to the Feeding America campaign by sending a text message that says "FeedKids" to 50555.
ConAgra is also helping to sponsor a 30-minute special about child hunger on NBC that is scheduled to air on March 19 in select markets.