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Target customers will soon be able to buy gift cards that will allow them to purchase applications and other enhancements for social games played on the popular networking Web site Facebook.
The retailer, which will start selling the Facebook Credits gift cards on Sunday, will be the first brick-and-mortar store to offer the cards.
"With social gaming becoming increasingly popular, Facebook Credits gift cards provide an easy and convenient option for Target guests to purchase virtual goods," Mark Schindele, Target Corp.'s senior vice president of merchandising, said in a statement.
Social games are available for free on Facebook, so the gift cards will allow users to purchase applications and other items for use with the games that they play. The cards, which will be sold in increments of $15, $25 and $50, are accepted by games such as Zynga's FarmVille and Mafia Wars; CrowdStar's Happy Aquarium and Playdom's City of Wonder.
Privately held Facebook, based in Palo Alto, Calif., has more than 500 million active users.
Shares of Target added $1.20, or 2.4 percent, to $52.36 in midday trading.