BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
MARKETING Recipe for Growth Zagat's plan for extending its brand NEW PRODUCTS Look for guides to restaurants and new areas such as golfing and nightlife in an expanded list of American cities as well as new footholds abroad NEW MANAGEMENT Recently hired CEO Amy McIntosh brings a strong background in marketing and the Internet NEW REACH Partnerships with NBCi Broadband, Ticketmaster Online, wireless providers, and others help Zagat mine a new audience _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Zagat Zigs Over to the Net TABLE: Recipe for Growth INTERACT E-Mail to Business Week Online

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