BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
MARKETING

Recipe for Growth


Zagat's plan for extending its brand

NEW PRODUCTS
Look for guides to restaurants and new areas such as golfing and nightlife in an expanded list of American cities as well as new footholds abroad

NEW MANAGEMENT
Recently hired CEO Amy McIntosh brings a strong background in marketing and the Internet

NEW REACH
Partnerships with NBCi Broadband, Ticketmaster Online, wireless providers, and others help Zagat mine a new audience



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RELATED ITEMS
Zagat Zigs Over to the Net

TABLE: Recipe for Growth



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