BUSINESSWEEK ONLINE : OCTOBER 23, 2000 ISSUE
BUSINESS WEEK E.BIZ -- COVER STORY Profile of the Online Shopper Customers demand great service and convenience... -- Timely responses to inquiries: 45% -- Informative content: 22% -- Communication with a real person: 17% -- Product displayed clearly and prominently: 14% -- 24-hour availability: 14% ...and e-tailers are starting to deliver -- Consumers who ''strongly'' or ''somewhat'' agree that online shopping is more convenient than buying products over the phone: 71% -- Online buyers who give customer service an excellent rating: 23% -- Online consumers who were pleased with their last online shopping experience: 83% -- Consumers who believe that the Net has become more user-friendly in the past year: 44% DATA: Primus. September, 2000, survey of 502 online shoppers _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS EBIZ Contents for issue dated Oct. 23, 2000 Cliff-Hanger Christmas TABLE: Building the Perfect E-Tailer TABLE: Breakeven or Bust TABLE: E-Tailers vs. Retailers Double Play TABLE: Toys `R' Both of Us Service, Please TABLE: Profile of the Online Shopper ONLINE EXTRA: Q&A with Toysrus.com CEO John Barbour ONLINE EXTRA: Q&A with Amazon CEO Jeffrey Bezos ONLINE EXTRA: Q&A with Toys 'R' Us CEO John Eyler INTERACT E-Mail to Business Week Online

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