BUSINESSWEEK ONLINE : OCTOBER 16, 2000 ISSUE
INFORMATION TECHNOLOGY The ZoZa Plan for E-Tailing Success Mel and Patricia Ziegler say they've learned from the mistakes of online retailers and will run ZoZa.com according to their own ABCs of e-commerce: MARKETING Instead of buying expensive Super Bowl and online ads, ZoZa will rely on mail-order catalogs and local print ads for promotion THE BACK END To avoid inventory and delivery blunders, ZoZa has outsourced fulfillment and customer service to established specialists MULTICHANNEL STRATEGY Since apparel is a relative laggard online, ZoZa will launch stores next year to complement its Web site and catalogs WEB-SITE DESIGN It will be simple, avoiding use of splashy technology that slows down and clutters up the online shopping experience _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Zen and the Art of Net Startups TABLE: The ZoZa Plan for E-Tailing Success INTERACT E-Mail to Business Week Online

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