BUSINESSWEEK ONLINE : OCTOBER 16, 2000 ISSUE
INFORMATION TECHNOLOGY

The ZoZa Plan for E-Tailing Success


Mel and Patricia Ziegler say they've learned from the mistakes of online retailers and will run ZoZa.com according to their own ABCs of e-commerce:

MARKETING
Instead of buying expensive Super Bowl and online ads, ZoZa will rely on mail-order catalogs and local print ads for promotion

THE BACK END
To avoid inventory and delivery blunders, ZoZa has outsourced fulfillment and customer service to established specialists

MULTICHANNEL STRATEGY
Since apparel is a relative laggard online, ZoZa will launch stores next year to complement its Web site and catalogs

WEB-SITE DESIGN
It will be simple, avoiding use of splashy technology that slows down and clutters up the online shopping experience



_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


RELATED ITEMS
Zen and the Art of Net Startups

TABLE: The ZoZa Plan for E-Tailing Success



INTERACT
E-Mail to Business Week Online

 
Copyright 2000-2009, Bloomberg L.P.
Terms of Use   Privacy Notice