BUSINESSWEEK ONLINE : AUGUST 28, 2000 ISSUE
FINANCE

How E*Trade Is Going Traditional


-- Piloting ''E*Trade Zones'' in Target stores, starting with Atlanta's SuperTarget

-- Building a network of 18,000 ATMS in drugstores, supermarkets, and gas stations

-- Teaming up with Ernst & Young for an on- and offline personal advisory service

-- Constructing walk-in offices in major cities, including a 30,000-sq.-ft. spread on New York's Madison Avenue



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RELATED ITEMS
E*Trade: Not Just Clicks Anymore

CHART: E*Trade's Stock Gets Battered

TABLE: How E*Trade Is Going Traditional



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