BUSINESSWEEK ONLINE : JULY 10, 2000 ISSUE
INFORMATION TECHNOLOGY

A Bold Game Plan


ADD RETAIL
Covad is beginning to sell speedy Net access directly to its customers, instead of just through resellers.

SELL EXTRAS
With a direct relationship to its corporate customers, Covad will be able to sell them extra services, such as Web hosting and site design.

GET BIGGER
Covad has acquired Bluestar Communications to expand its footprint, especially with small to midsize businesses in the Southeast.



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