BUSINESSWEEK ONLINE : MAY 1, 2000 ISSUE
INTERNATIONAL -- ASIAN COVER STORY

Toyota's New Strategy


BETTER CARS
The stress is on flashier design and a broader range of models. Coming next: wireless PCs built into the dashboard.

DOT-COM DOMINATION
Idea is to use Toyota's 20 million customers as a base for a major presence in the Japanese Net. Gazoo.com will sell everything but help sell cars, too.

MONEY HANDLING
Toyota wants to sell mutual funds, credit cards, and loans to Japan's affluent consumers--who are often Toyota buyers.

PHONE GIANT
Toyota will back a major new player in Japan's cell-phone business and use the technology to connect the PC in Toyota cars to the Net.

DATA: Business Week, COMPANY REPORTS


_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _




RELATED ITEMS
Toyota Unbound (int'l edition)

ASIA COVER IMAGE: Toyota Unbound

CHART: The Nonauto Business Looks Promising...And the Profits Are Growing

TABLE: Toyota's New Strategy



INTERACT
E-Mail to Business Week Online

 
Copyright 2000-2009, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use   Privacy Notice