BUSINESSWEEK ONLINE : FEBRUARY 28, 2000 ISSUE
COVER STORY Cendant's Brand Portfolio TOTAL REVENUES $4.8 BILLION REAL ESTATE $1.5 BILLION Franchiser of Century 21, Coldwell Banker, and ERA real estate brokerages; mortgage operation; and relocation service TRAVEL $1.2 BILLION Franchiser of Ramada, Days Inn, other hotels; time-share resort exchange service DIRECT MARKETING $1.5 BILLION Sells memberships in discount clubs like Shoppers Advantage, products like specialized insurance OTHER $0.6 BILLION Franchiser of Jackson Hewitt tax-preparation offices; owns National Car Parks lots DATA: CENDANT CORP., MORGAN STANLEY DEAN WITTER _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Henry Silverman's Long Road Back COVER IMAGE: The Long Road Back TABLE: Silverman's Three-Step Plan TABLE: The Cendant Saga CHART: Cendant's Wild Ride TABLE: Cendant's Brand Portfolio RESUME: Henry R. Silverman ``Just Going About His Business'' ONLINE ORIGINAL: Silverman: "The Scars Will Be with Me ONLINE ORIGINAL: Is It Safe Yet to Buy Cendant? INTERACT E-Mail to Business Week Online

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