| BUSINESSWEEK ONLINE : FEBRUARY 7, 2000 ISSUE | ||||||||
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| MEDIA
Women Use the Web Differently Than Men...But They Have the Same Favorite Sites WOMEN USE THE WEB DIFFERENTLY THAN MEN... ONLINE ACTIVITIES MEN WOMEN PURCHASE ONLINE 50% 40% READ DAILY NEWSPAPERS AND MAGAZINES 36 30 READ PRODUCT OR ENTERTAINMENT REVIEWS 25 18 VISIT ADULT ENTERTAINMENT SITES 22 6 PLAY ONLINE GAMES 19 23 VISIT FAMILY SITES 13 18 DATA: FORRESTER RESEARCH ...BUT THEY HAVE THE SAME FAVORITE SITES TOP SITES* RANK MEN'S WOMEN'S 1 Yahoo! Yahoo! 2 MSN AOL 3 AOL MSN 4 Geocities Geocities 5 Netscape Netscape 6 Microsoft Go 7 Go Microsoft 8 Lycos Lycos *unique visitors per month, home and work, August, 1999 DATA: FORRESTER, MEDIA METRIX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Oxygen: Inflated Expectations? TABLE: Women Use the Web Differently Than Men...But They Have the Same Favorite Sites INTERACT E-Mail to Business Week Online | |||
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