BUSINESSWEEK ONLINE : JANUARY 17, 2000 ISSUE
COVER STORY Martha's World Martha's empire starts with its core subject areas... COOKING ENTERTAINING WEDDINGS CRAFTS GARDENING HOME HOLIDAYS BABY/CHILDREN KEEPING ...which develop content for different media... MAGAZINES: Martha Stewart... Living Weddings Entertaining Clotheskeeping BOOKS: Martha Stewart... Entertaining Cookbook Weddings Christmas NETWORK TV: Martha Stewart Living CABLE TV: From Martha's Kitchen MARTHA STEWART.COM: askMartha, chat groups, recipes, and other information NEWSPAPERS/RADIO: askMartha ...and merchandise for a variety of outlets KMART/ZELLERS: Martha Stewart Everyday (Includes sheets, towels, table linens, garden equipment, and baby bedding) CATALOG/ONLINE: Martha By Mail MarthasFlowers.com SEARS/CANADIAN TIRE: Paints SPECIALTY RETAILERS: Fine paints, fabrics, crafts _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS Martha Inc. COVER IMAGE: Martha Inc. CHART: Martha Stewart Inc... CHART: ...Rakes in Big Sales Gains...But Spending Curbs Profits TABLE: Martha's World TABLE: Mini Marthas A Picture-Perfect Target ONLINE ORIGINAL: How Margaret Roach Makes Martha's Garden Grow ONLINE ORIGINAL: Investors Aren't So Sure about Stewart's Style INTERACT E-Mail to Business Week Online

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