BUSINESSWEEK ONLINE : JANUARY 10, 2000 ISSUE
COVER STORY A Class Act at Yahoo! KEY ACCOMPLISHMENTS Shares have more than tripled during 1999, to about 400 Yahoo should earn $131.6 million--a rare profitmaker in the Net world In a year in which Internet frenzy hit new heights of hype and hoopla, TIMOTHY A. KOOGLE continues to build Yahoo! (YHOO) into the bluest of blue chips among Net companies. This year, Yahoo became the second in the sector, after America Online, to join the Standard & Poor's 500-stock index. Even better, Yahoo achieved that feat just three short years after going public, less than half the time it took AOL. It's a bow to Koogle's successful strategy of making Yahoo! a powerful magnet for advertisers, merchants, and consumers. As the largest Internet portal, with sites in 21 countries, Yahoo just keeps gaining momentum. Early on, Koogle masterminded Yahoo's expansion from a simple search engine into a strongly branded consumer brand service. As a result, people visiting Yahoo this year almost tripled, to 105 million monthly. Revenues should hit $567.5 million, almost triple 1998. Even better, Yahoo is one of the few profitable Net companies. Koogle's lead helped him maintain an unwavering determination to remain independent, which stood out starkly in 1999. Unlike weaker rivals such as Excite and Infoseek, which got bought by bigger media and access companies, Yahoo remains on its own. To keep Yahoo pushing ahead, Koogle engineered the purchases of home-page site GeoCities and audio and video service Broadcast.com. Late in the year, he also struck an e-commerce partnership with Kmart. And as consumers start accessing the Web through non-PC devices, Koogle is rapidly signing deals that will insure they can get Yahoo wherever they want. Koogle is sticking to the basics--while maintaining warp speed. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS INTRODUCTION MANAGERS TO WATCH THE TOP ENTREPRENEURS THE TOP 25 MANAGERS Minuro Arakawa Bernard Arnault Arthur Blank Peter Bijur Gordon Binder Steve Case John Chambers James Curvey Thierry Desmarest Bernie Ebbers Tom Engibous Chris Gent Irwin Jacobs Steve Jobs Mel Karmazin James Kelly Timothy Koogle Ken Lay Jenny Ming Thomas Siebel Masayoshi Son Martha Stewart Keiji Tachikawa Jack Welch Yun Jong Yong ONLINE EXTRAS TO BUSINESS WEEK INVESTOR INTERACT E-Mail to Business Week Online

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