| BUSINESSWEEK ONLINE : MAY 24, 1999 ISSUE | ||||||||
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| COVER STORY
Online Brokers That Meet Your Needs THE HYPERACTIVE TRADER You're looking for low-cost, fast trades--and little else BROKER LIMIT ORDER* COMMENT DATEK $9.99 Quick, low-cost trades through its own www.datek.com electronic communications network, 888 463-2835 when service isn't disrupted. E*TRADE 19.95 Special high-speed trading services www.etrade.com for active investors. Orders executed 800 786-2575 through own electronic commun- ications network, market maker. WEB STREET 14.95 Site features ''trading pit'' designed www.webstreet- for trading and little else. Bargain securities.com prices on NASDAQ Level 2 screen. 800 932-8723THE SERIOUS INVESTOR You're an active trader in search of hot stocks. You value quick, reliable trades and timely information BROKER LIMIT ORDER* COMMENT DATEK $9.99 Popular for low-cost trades, but www.datek.com range of products is limited. 888 463-2835 DISCOVER 19.95 Excellent trade execution. Easy-to-use www.discover- screens. Access to Morgan Stanley brokerage.com research for a fee. 800 347-2683 SURETRADE 9.95 Budget-price division of Quick & Reilly www.suretrade.com offers quick trades, low margin rates, 401 642-6900 and access to a range of research.THE HOBBYIST You aim for strong returns from a portfolio used to supplement income, pay for big purchases, or provide for retirement BROKER LIMIT ORDER* COMMENT DLJ DIRECT $20 Easy-to-use screens, www.dljdirect.com diverse investment 800 825-5723 tools, and access to IPOs. FIDELITY 30 Broad product selection, good www.fidelity.com fund screening and phone 800 544-7272 support. IPOs available. Slow to update holdings. CHARLES SCHWAB 29.95 Strong in advice and information, www.schwab.com links to investment advisers. IPOs 800 435-4000 available. Special services for those with more than $100,000.THE LONG-DISTANCE RUNNER You're not a frequent trader but want tools for financial planning and portfolio optimization BROKER LIMIT ORDER* COMMENT FIDELITY $30 Combines stability with diverse www.fidelity.com products and planning tools. Watch 800 544-7272 out for fees on small accounts. CHARLES SCHWAB 29.95 Useful tools for planning www.schwab.com and portfolio analysis. 800 435-4000 Management focused on serving this customer group. WATERHOUSE 12 Low prices, good basic investing www.waterhouse.com tools, and wide fund selection. 800 934-4410 Web site could be faster.*Up to 1,000 shares DATA: GOMEZ ADVISORS, FORRESTER RESEARCH, EXPERT ONLINE INVESTMENT ADVOCATES, BW _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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 Your Guide to Online Investing COVER IMAGE: Our Guide to Online Investing CHART: The Biggest Online Brokers TABLE: Broker Scoreboards TABLE: Online Brokers That Meet Your Needs Gotta Do the Legwork ``A Diversity of Thought'' Testing the Waters Commentary: Why Old-Line Firms Need New Online Tricks TABLE: Full-Service Dream The Right Tools for the Right Trades Street.Cop TABLE: Smart Investing on the Web TABLE: Web Resources for Online Investors Rocket Science Made Simple TABLE: Quant for a Day How to Seal a Great Bond Deal TABLE: Where to Buy...And Get Info What to Read: The Good, the Bad, and the Terrible TABLE: Wired-Up Investing Books Investor Beware of Web Talk TABLE: Separating Fact from Fiction TABLE: Cross Checkers Smells Fishy? Tell the SEC This EDGAR Is a Real Know-It-All TABLE: Searching the SEC Commentary: Analyst Calls: Let Investors Listen TABLE: Calling All Netizens The Barker Portfolio: A Battle Plan for Accidental Investors Inside Wall Street: Wells Fargo Online CHART: The Rise Trails Other Banks Inside Wall Street: Bidding for 3COM? CHART: Prior Takeovers Fizzled Out Inside Wall Street: A TV-To-Net Linkup CHART: ACTV's Rise Is Due to E-Commerce INTERACT E-Mail to Business Week Online | |||
