BUSINESSWEEK ONLINE : MAY 3, 1999 ISSUE
PERSONAL BUSINESS

Gilt-Edged Help


SERVICE                     MIN. NET WORTH*     PERKS


BANK OF AMERICA PRIVATE BANK

                             $1,000,000        Loans for art, yachts, jets
CHARLES SCHWAB
Signature Gold**                500,000        Dedicated team
Signature Platinum**          1,000,000        20% trading discount

J.P. MORGAN PRIVATE BANK
                              1,000,000        IPOs, private equity funds,
                                               credit lines


MERRILL LYNCH FINANCIAL ADVANTAGE

Gold                            500,000        40 free trades/year
Platinum                      1,000,000        Low-cost loans


VANGUARD

Personal Advisory               500,000        Custom portfolio of funds
Personal Trust                  500,000        Trust administration,
                                               management
Flagship                      1,000,000        Your own representative


*Excluding primary residence
**Customers who meet trading activity minimums can also qualify
DATA: BUSINESS WEEK


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TABLE: Gilt-Edged Help



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