Contents: March 22, 1999

What Every CEO Needs to Know About Electronic Business
Here's the straight dope: There's no turning back from the Internet Age. And that doesn't mean E-mail or Web browsers or a Web site. It means transforming your company into a full-fledged E-business. It means reengineering and throwing out the old business models. Now. Or else you're roadkill.

Editor's Memo
Untangling the Web

From Reengineering to E-Engineering
To take full advantage of the Net, companies are reinventing the way they do business--and they're saving time and money while giving employees room for creativity

Throw Out Your Old Business Model
Online businesses must be adaptable above all, so outfits old and new are recreating themselves and sending investors scurrying for their calculators

"The Buyer Always Wins"
Comparison shopping is a snap on the Web. So now, customers are seeking--and getting--lower prices online

You'll Wanna Hold Their Hands
E-commerce doesn't spell the end of customer service. The velvet-glove treatment may be even more crucial in cyberspace than on Main Street

No Web Site Is an Island
Slapping together a Web site isn't enough: As E-commerce evolves, it's becoming clear that earthly and cyberspace companies alike can benefit by operating on both sides of the digital divide

Building Global Communities
Companies are waking up to the potential for reaching customers through online sites that draw together like-minded customers

Follow the Money
E-commerce rivals are poised to infiltrate a swath of industries, from postal services to human resources. How do you tell who's in the rearview
mirror? Watch the venture capitalists

A Web That Looks Like the World
The Internet isn't just a geek's playground anymore. These days, everbody's logging on, regardless of race, sex, color, or creed. Imagine
what that's doing to profit potential

Log on, Boss
Many execs don't get it yet, but others are learning that they'd better get wise to the Web

What Investors Need to Know
In an online-only Q&A, high-flying Internet Fund's Ryan Jacob shares some insights into Internet stocks

Business Week will offer the latest news from CNET and the staff of Business Week magazine and Business Week Online beginning Monday, Mar. 15. The site will also provide a regularly scheduled set of E-business features:

Watch for daily additions to our Data Mine, a collection of facts and figures to help you figure out the E-business trends and opportunities.
Sample occasional opinion pieces by staffers, researchers, or executives.

Perspective: Analysis by our columnists of developments in retailing, portals, finance, legal issues, and other topics.

Company Closeup: A look at a company in the E-business arena. New ideas, success stories, tales of woe.

Movers & Shakers: Profiles of the people making news.

Street Wise: A weekly commentary on E-business stocks and the markets.

Clicks & Misses: A Web site review.

Illustrations by Glenn Mitsui
On the cover:
Photograph by James Porto,
vanity armchair courtesy of Poltrona Frau
Copyright 1999, Bloomberg L.P.
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