| BUSINESSWEEK ONLINE : FEBRUARY 8, 1999 ISSUE | ||||||||
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| COVER STORY
What's Driving the New Atlantic Economy DEREGULATION Opening of telecom, banking, and airlines is creating a continental market in Europe that parallels the U.S. Costs are falling as competition increases. TECHNOLOGY Companies in both Europe and the U.S. are rapidly absorbing technology, increasing productivity, and becoming more responsive to change. Technology is helping to turn once-mature economies into zones of growth. FINANCIAL MARKETS The euro has revolutionized European finance. It is reshaping capital markets along U.S. lines and will create a huge new pool of funding for both European and U.S. companies. The euro will likely take a bigger place alongside the dollar as a reserve currency COMMON BUSINESS VALUES A generation of business-school trained, U.S.-style managers is taking over Europe's companies. On both sides of the Atlantic, companies are emphasizing shareholder value, focusing on profits and paying for performance. MERGER WAVE A new breed of mega-corporation is emerging as transatlantic giants link up. These enormous companies can transfer technology, management skills, and money effortlessly between the world's two biggest and richest markets. DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP |
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