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WELCOME TO THE VIRTUAL IVY LEAGUETHE NATION'S TOP BUSINESS SCHOOLS have long scoffed at the idea that they could teach capitalism's secrets without a live, pipe-smoking professor in front of the class. No longer. Instead of denigrating companies that offer Internet-based courses, elite institutions such as Harvard business school are investing in them. The object of Harvard's desire is two-year-old Pensare Inc., a Los Altos (Calif.) startup that will develop online business courses with the school's publishing arm. Pensare is also working with the Wharton School on executive education courses. Pensare CEO Doug Donzelli says he would eventually like to offer an online MBA to corporate employees. Harvard Business School Publishing is so impressed that, for the first time, it has chosen to receive stock options as partial payment. It hopes to cash in if Pensare, a business education software firm, goes public. Pensare's technology is also part of Wharton's first distance-learning course, ''Building a Business Case,'' which starts Sept. 10. Why pick a tiny startup over better-funded rivals such as Michael Milken's Knowledge Universe? Wharton believes Pensare's user-friendly approach makes online learning exciting. It's not just tweedy in-the-flesh profs who can be dull.
By Jennifer Reingold
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Updated Aug. 27, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
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