Gillette Has Big Plans for the Next Five Years...But Also Faces a Host of Challenges
Gillette Has Big Plans for the Next Five Years...
-- Expansion of global markets in Asia, Russia, and Latin America.
-- Increased emphasis on new products will include rolling out a new premium razor and inventions in oral care and batteries.
-- Lines such as Braun and the pen business continue to lag as researchers struggle to invent a ''home-run'' product like Sensor.
-- Global currency jitters threaten international growth strategy.
Updated Jan. 8, 1998 by bwwebmaster
Copyright 1998, Bloomberg L.P.