Stuck in Neutral PLYMOUTH Sells mostly cheaper versions of Dodge models. Needs something to call its own. OLDSMOBILE New products haven't shaken image of stodgy cars for older buyers. New product success crucial. MERCURY Fuzzy image, old customers. Betting on new ads to click with younger buyers. Return to main story

Updated Nov. 20, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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