SIGNUPABOUTBW_CONTENTSBW_+!DAILY_BRIEFINGSEARCHCONTACT_US


Stuck in Neutral

PLYMOUTH
Sells mostly cheaper versions of Dodge models. Needs something to call its own.

OLDSMOBILE
New products haven't shaken image of stodgy cars for older buyers. New product success crucial.

MERCURY
Fuzzy image, old customers. Betting on new ads to click with younger buyers.


Return to main story


Updated Nov. 20, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
Terms of Use