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OPEN 24 HOURS: AN INTERNET GROCERY STORE

IT SEEMS AS IF THERE'S NO end to the things you can buy on the Internet: computers, books, clothes, pizza. Well, how about groceries? NetGrocer Inc. in New York offers busy professionals, the housebound, and the truly Net-addicted a way to stock up on food and other household necessities without leaving the glow of their PC screens.

The site, www.net grocer.com, is set up much like a supermarket, with 2,077 nonperishable food items and other products arranged in 14 ''aisles.'' Virtual shoppers can hunt for specific brands--Cheerios and Oreos, for example--or they can search for products on the basis of price, value, or even nutritional content. Orders are filled from a central warehouse in Dallas and shipped anywhere in the U.S. by Federal Express for $2.99 for the first 10 pounds, and 99 cents for each additional 10 pounds.

Daniel Nissan, NetGrocer president, says that the food prices are comparable to those in local markets, but Internet shoppers can save as much as 60% by buying NetGrocer's generic products. And while an average order incurs about $6 in shipping charges, Nissan says that sales tax (on nonfood items) is collected only for deliveries to New Jersey and New York.

Registration isn't required, but those who do can set up shopping lists of frequently bought items that can be reordered automatically.

EDITED BY PAUL M. ENG


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Updated July 25, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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