President Okuda is embarking on a $13.5 billion expansion through 2000. Some highlights:
NORTH AMERICA: INVESTMENT $3.3 BILLION
-- GEORGETOWN, KY. Capacity will jump from 380,000 to 500,000 vehicles. The Sienna minivan will join the lineup of Camry and Avalon sedans.
-- EVANSVILLE, IND. An all-new plant will pump out 100,000 T100 pickup trucks powered by V8 engines.
-- ONTARIO, CANADA Toyota will double Corolla production, to 200,000.
JAPAN AND ASIA: INVESTMENT $4.6 BILLION
-- TIANJIN, CHINA Toyota wants to build an engine plant for the Charade sedan, made by 30%-owned Daihatsu.
-- BANGKOK, THAILAND To boost its Thai output by 30%, to 190,000 units, Toyota is expanding its Gateway plant, which makes the Soluna sedan.
-- MALAYSIA/INDONESIA/PHILIPPINES Toyota is spending heavily to build
a web of regional suppliers to source its assembly in Thailand.
-- JAPAN Toyota will open 500 new dealerships and beef up marketing to take on Honda.
EUROPE: INVESTMENT $1.9 BILLION
-- BURNASTON, BRITAIN Doubling production, to 200,000 units, where
Carina E sedans and wagons are made.
-- LENS, FRANCE Toyota is weighing a possible new passenger-car factory here or elsewhere on the Continent.
DATA: ING BARINGS, TOYOTA MOTOR CORP.
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