The Two Approaches
DOWNSCALE UPSCALE
USED CARS NEW CARS
General Motors' Saturn unit, an auto marketing leader,
is luring buyers with ''pre-owned'' cars. In the '90s alone,
the median price of a new car has risen 22% in constant
dollars, says J.D. Power
DOWNSCALE UPSCALE
DENIM JEANS DENIM JEANS
Some companies hope to land customers on both sides of
the divide with an upstairs/ downstairs philosophy
DOWNSCALE UPSCALE
CHECK CASHING PRIVATE BANKING
Formerly declasse check-cashing outfits are suburb-bound;
banks are wooing affluent customers
DOWNSCALE UPSCALE
USED CLOTHING NEW CLOTHING
Sales of used clothing and other goods doubled since '87, but
high-end stores also did well
DOWNSCALE UPSCALE
PUBLIC PHONES CELL PHONES
Phone arcades serve those without phones, while costly
new services proliferate
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