No. 1 Newspaper Sites in the Top 10 markets by Local and National Penetration
Market	Top Local Newspaper Site	National Reach**	Local Market Reach**
New York	NYTimes.com	9.3%	21.9%
Philadelphia	USATODAY.com	7.1	9.6
Washington, DC*	WashingtonPost.com	5.7	30.1
Los Angeles	LATimes.com	3.1	15.4
San Francisco Bay Area*	SFGate.com/ SF Chronicle	2.5	13.9
Boston*	Boston.com/ Boston Globe	2.4	28.3
Chicago	ChicagoTribune.com	1.9	21.0
Seattle-Tacoma	SeattleTimes.com	1.5	16.7
Atlanta	AJC.com/Atlanta Journal-Constitution	1.4	26.4
Dallas-Ft. Worth	DallasNews.com	0.8	15.9

* The Washington, DC local market includes Hagerstown, MD. The Boston local market includes Manchester. The San Francisco Bay Area local market includes Oakland and San Jose.

** percentage of Internet users

Source: Nielsen//NetRatings MegaView Local, September 2005

Front Page News

On average, the No. 1 local newspaper Web sites in the top 10 markets reached 19.5% of a city's Internet audience. The WashingtonPost.com reached 30.1% of the D.C. area Net users, followed by Boston.com and Atlanta's AJC.com capturing the attention of 28.3% and 26.4% of their local Web audiences, respectively. Philadelphia was the only exception to the trend, where USATODAY.com, a national newspaper, reached the most local online news readers, with 9.6% of the audience. Philly.com, the site for Philadelphia Inquirer, was the second top newspaper Web site viewed, attracting 9.2% of the local audience.

Posted: 10/6/05