BUSINESSWEEK ONLINE : JULY 10, 2000 ISSUE
COVER STORY Big Jobs for Bezos Will Amazon ever be in the black? To get there, it needs to bolster revenues and improve operations--fast. Here's what it must do: -- Increase efficiencies in distribution and customer-service centers by reducing headcount and installing new computer systems and automation gear -- Open more new stores on its site to provide greater selection and draw more customers -- Persuade customers to turn to Amazon to buy more than books and music -- Demonstrate savvier merchandising, from anticipating product demand to personalizing offers to individual customers -- Sign up more e-merchant partners to bring in high-profit revenue _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Can Amazon Make It? COVER IMAGE: Can Amazon Make It? CHART: Amazon's Continued Cash Hemorrhage...And Deteriorating Inventory Management... CHART: ...Have Investor's Spooked...But Bezos Says More Sales per Customer... CHART: ...And Improving Distribution Costs...Should Lead to Profits TABLE: Big Jobs for Bezos Debt vs. Equity Analysts: Whose Call Counts? Commentary: Guess What--Venture Capitalists Aren't Geniuses INTERACT E-Mail to Business Week Online

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