Brands Are in the Hand of the Consumer: Foster

Brands Are in the Hand of the Consumer: Foster Play

Aug. 22 (Bloomberg) –- In today’s “Brandstanding” segment, Saatchi & Saatchi Asia Pacific CEO Chris Foster discusses the concept of “live creativity” and how brands must adapt to an “always on” world with Rishaad Salamat on Bloomberg Television’s “On The Move.” (Source: Bloomberg)

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