Lego CEO Says Innovation Helps Boost Brand Dominance

Lego CEO Says Innovation Helps Boost Brand Dominance Play

Aug. 19 (Bloomberg) -- Joergen Vig Knudstorp, chief executive officer of Lego A/S, talks about brand popularity, marketing strategy and growth outlook. Knudstorp, speaking with Matt Miller on Bloomberg Television's "In the Loop," also discusses the design of the company's Lego House in Denmark. (Source: Bloomberg)

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