Amazon's Bezos Takes Ice Bucket Challenge for ALS

Amazon's Bezos Takes Ice Bucket Challenge for ALS Play

Aug. 15 (Bloomberg) –- Jeff Bezos, chairman and chief executive officer of Amazon.com Inc., participates in the Ice Bucket Challenge by dumping ice-cold water over himself to raise awareness about amyotrophic lateral sclerosis, also known as Lou Gehrig's disease. Participants record the dousing on video, post it to social media and call out someone else to accept the challenge within 24 hours or donate to an ALS organization. (Video courtesy of Amazon.com Inc. Source: Bloomberg)

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