McIlroy Is `Breath of Fresh Air' for Golf Industry

McIlroy Is `Breath of Fresh Air' for Golf Industry Play

Aug. 11 (Bloomberg) -- Nigel Currie, managing director at BrandRapport, discusses the advertising appeal of golfer Rory McIlroy after his victory in the last two of the sport's major tournaments. He speaks with Manus Cranny on Bloomberg Television's "The Pulse." (Source: Bloomberg)

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