Brands Sink Their Teeth in Suarez’s World Cup Bite

Brands Sink Their Teeth in Suarez’s World Cup Bite Play

June 27 (Bloomberg) -- Dan Schawbel, founder and managing partner at Millennial Branding, talks with Betty Liu about how brands took advantage of the bite by Uruguay’s Luis Suarez in World Cup competition and the new ways companies are marketing to millennials. He speaks on “In The Loop.”

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